Going Where Others Stop with Marc and Geert de Koning

In this episode of the Straight-Line Podcast, Marc and Geert de Koning of Koning Koudetechniek join Johan and Mandy van der Put. The brothers share how, against the odds, they’ve grown their family business by uncompromisingly sticking to their own standards and refusing to take the easy way out.

They demonstrate what it takes to persevere where others give up. From immediately resolving mistakes to creating a work culture that attracts only the best people. This conversation is a powerful example of perseverance, accountability, and maintaining high standards, no matter the challenges you face.

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Each episode delves deeper into an important theme—precisely at the moment when leadership begins to falter, stagnate, or stall. Choose your focus. Discover your new direction.
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In this podcast series, Managing Partners and Straight-Line coaches Johan and Kristof discuss Chapter 50 of the book *Straight-Line Leadership*. In each episode, they explore one of the 52 distinctions and how it plays out in practice.
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Consciously challenge yourself and develop the skills that will take your business to the next level.