Turn your 2027 annual plan into concrete commitments

Live webinar for CEOs, owners, and managing partners on the missing link between strategy and execution.

  • Free live webinar with live coaching
  • Tuesday, November 3, 2026 | 3:30 p.m. – 5:00 p.m.
  • By Kristof Cuppens, Straight-Line Coach & Managing Partner
  • Exclusively for CEOs, owners, and managing partners

Take out your annual plan from January. How many of those goals will be achieved by this December?

Where your company stands today is no coincidence. It’s the result of what you—and your team—have actually committed to in recent times.

At most companies comfort over results. The deadline that was allowed to be pushed back yet again. The “yes, of course” that no one ever followed up on. In short, the promises that are made.

If today is the result of what was accepted back then, then the decision won't be made in Q4 next year. It will be made at your meeting on Monday.

In a few weeks, you'll be sitting down with your management team again to work on the 2027 annual plan. New goals will be presented on the slides, and everyone will go home feeling good.

Imagine that every promise made in your MT over the coming year is actually a commitment that will be fulfilled. You can figure out for yourself what that would mean for your annual plan.

This session is for you if:

  • Your management team meetings end with action items that lack measurable commitments.

    Everyone leaves the room feeling good. A week later, it turns out that everyone had a slightly different recollection of who was supposed to do what and when.

  • At the beginning of the month, all kinds of promises are made. By the end of the month, half of them haven't been kept.

    Something came up; it took longer than expected. The story always makes sense in the end. So we’ll let it slide this once, and your schedule will adjust accordingly.

  • You can fill the gap yourself with reminders and additional consultations.

    As a leader, you have to stay on top of everything; otherwise, it won't get done. Right now, too much still has to go through the owner.

  • The strategy is on paper, but the results don't always follow suit.

    The plan makes sense, and your people are capable. Yet every quarter, the same issue comes up on the agenda, and no one knows exactly where things have stalled.

About the Webinar

In 90 minutes, you can bridge the gap between strategy and execution

  • Live coaching by Kristof Cuppens
    Kristof has trained more than 10,000 entrepreneurs and C-level executives in leadership. During the webinar, he will provide live coaching to a few business owners on their specific situations.
  • Based on 40 years of Straight-Line methodology
    The work is based on the Straight-Line methodologies developed by American author and business coach Dusan Djukich since 1986.
  • Webinar with business owners and CXOs at your level
    You'll be surrounded by business leaders who, just like you, bear ultimate responsibility for people and results.
The webinar host

Kristof Cuppens - Straight-Line Coach & Managing Partner

Kristof is a managing partner at the Straight-Line Leadership Group. Over the past ten years, he has worked as a Straight-Line coach with more than 10,000 CEOs, business owners, and managing partners whose companies generate annual revenue ranging from 2 to 50 million on average.

His approach is direct, practical, and to the point, focusing on what works in practice.

After this webinar…

1
Do you recognize the three types of promises made in meetings?
You'll learn the difference between powerful, weak, and misleading promises. That way, you'll be able to focus more specifically on results during Monday's meeting.
2
Do you know how to turn a "yes" into a powerful commitment?
You'll learn the principles of a powerful agreement. You'll receive the questions you can use to wrap up your next meeting on a strong note, and you'll see them applied in real time during the coaching session.
3
Start 2027 on the right foot
After 90 minutes, you'll know what needs to be done first before you start working on a plan. That way, the same goals won't get pushed back another year.

Is anything still unclear?

Find answers to the questions we get asked most often.
  • Who is this webinar intended for?

    For CEOs, owners, and managing partners with ultimate responsibility and their own leadership teams.

  • What exactly is this webinar about?

    About how business leaders can bridge the gap between strategy and execution. Where a company stands today is the result of what was promised and agreed upon by the executive team over the past year. In 90 minutes, you’ll learn to recognize the three types of promises and turn them into powerful agreements with measurable commitments. Kristof Cuppens will coach a few entrepreneurs live on their specific situations.

  • What makes this different from other webinars?

    Most webinars are meant to be listened to. This is an interactive session. You won’t be given any additional theory. Over the past ten years, Kristof has worked with more than 10,000 entrepreneurs and C-level executives. During the webinar, he’ll provide live coaching to several entrepreneurs on their specific situations. You’ll leave with action items that you can implement right away on Monday.

  • Is participation really free, and do I need to prepare?

    Participation is free. No preparation is necessary. If you'd like to receive live coaching from Kristof, you can sign up for that. You'll receive a separate email about it after you register.

  • I signed up, but I didn't receive an email. What should I do now?

    First, check your spam folder or the "Promotions" tab. If the email isn't there either, please send a message to info@straightlineleadership.com.

  • My co-owner has a say in the decision. Can they join too?

    Yes, I'd love to. Have your co-owner sign up separately, and they'll receive their own access code. That way, you'll both find out at the same time and can follow up on it together afterward.