Have the conversations that make a difference.

A 90-minute live webinar on creating a feedback-rich environment in your organization.

  • Tuesday, October 6, 2026 | 3:30 – 5:00 p.m.
  • By Straight-Line Coach & Managing Partner Kristof Cuppens
  • 90-minute live webinar; participation is free of charge
  • For CEOs, owners, and managing partners with their own leadership teams

The conversations that matter most are precisely the ones we avoid the most.

In meetings, there are two conversations going on. The first is about the agenda items: the numbers, the schedule, who’s working on what. Everyone agrees. The second runs parallel to it. What people really think, who doesn’t believe in it, who knows that deadline won’t be met.

That second conversation determines your outcome. Avoiding the issue is also a form of communication. It’s not about what is said, but what is isn’t is said.

As long as this remains unspoken, you’ll pay the price. Not just in the endless preliminary discussions and corrections, but especially when your best people leave because they’re picking up the slack left by others.

In 90 minutes, Kristof shows you how to recognize that second conversation, bring it to the surface, and turn hidden resistance into clear commitments. Kristof has coached over 10,000 entrepreneurs and C-level executives throughout Europe.

What Leaders Say

Leaders who participated in previous webinars share their stories.

“You don’t get theory that you can’tcan’t do. Kristof used real-time examples from entrepreneurs in the audience to demonstrate how to handle these situations. That helped me see right away how I could apply it to my own situation.”

“Straight to the point, no beating around the bush. Kristof doesn’t mince words, and that makes you take a critical look at your own leadership style right away.”

“My biggest insight: I was managing people instead of managing tasks. I was walking around with expectations that I had never voiced. I’m turning that around now.”

“What struck me most was the insight into the things I know but still don’t do. That’s exactly where I made the most progress—not in gaining new knowledge, but in finally doing what I’ve known for a long time.”

“The examples were painfully familiar and, at the same time, put things into perspective. You realize you’re not the only one who struggling with this , and you immediately see how to do things differently.”

“I’m going to be more direct with my team and set clearer deadlines. No more going easy on anyone. That was the most important change I needed to make.”

This webinar is for you if:

  • Your hard workers pick up what others leave behind.

    Some of your people solve the problem by working harder. Others aren't held accountable at all. The first group sees that, and they're the ones you can least afford to lose.

  • The real conversation under the table continues.

    At the meeting, everyone agrees, but what people really think about the agreements—what they won't be able to keep and what they don't believe in—isn't immediately voiced.

  • You take care of your tasks yourself, because discussing them would take more time.

    Doing it yourself is faster. But in the long run, that pile just keeps growing. You end up taking on more and more tasks yourself to avoid confrontation.

  • People go about their business with conflicting expectations, while the ability to make clear agreements is lost.

    Everyone has expectations, but there’s a lack of commitment. Every time a broken promise goes unaddressed, the standard drops.

  • The organization is ready for the next phase, but it still feels like things are moving slowly.

    Decisions keep getting passed around in meetings. No one feels ultimately responsible, and progress is stalled.

What to Expect

In 90 minutes, you'll learn three things you can put into practice right away

  • Clarity about the message your company is actually conveying.
    You'll learn to recognize the unspoken conversation, to confront the doubts and resistance that no one voices aloud, and you'll see just how much that shapes your performance.
  • How to Have Difficult Conversations Without Them Turning Into Conflicts.
    Most leaders avoid difficult conversations because they don't want them to turn into a hassle. You'll learn how to address issues that are being swept under the rug without letting them escalate.
  • How to Turn Talk into Action.
    You'll leave with specific questions to bring to your next meeting. This way, you'll put an end to the gossip in the hallways and encourage your team to take a stand.
The host of the Straight-Line Webinar

Kristof Cuppens, Straight-Line Coach & Managing Partner

Kristof has coached more than 10,000 entrepreneurs and C-level executives using the Straight-Line methodologies, developed by Dusan Djukich since 1986. Kristof is also Managing Partner of the Straight-Line Leadership Group.

His approach is direct and to the point, focused on what works in practice.

After this webinar, you'll be able to…

1
Decisions That Are Being Addressed
Once a decision is made at the table, it cannot be changed afterward. There’s no need to follow up, because any real objections have already been raised before the meeting ends.
2
People who speak their minds
Not two weeks later in the hallways, but right then and there. That saves you from having to go around discussing it afterward and setting the record straight.
3
Speed that shows up in your numbers
Less discussion to reach the same decision. Less work to fix things because someone misunderstood. Plans that move forward instead of stalling.

Is anything still unclear?

Here are the questions we get asked most often.
  • Who is this session intended for?

    For CEOs, owners, managing partners, and directors with ultimate responsibility for people and results, who have their own leadership team.

  • What exactly is this—a training session or a webinar?

    A 90-minute interactive live webinar with Kristof Cuppens, Straight-Line Coach and Managing Partner. About having the conversations that matter most for your results.

  • Is this about communication or leadership?

    On communication as the place where leadership becomes visible. You’ll see how the conversations within your leadership team directly impact the speed and predictability of your results.

  • I've already taken webinars and training courses. What makes this one different?

    Most entrepreneurs already know enough. That goes for just about everyone who participates. This webinar won’t give you any additional information. It focuses on why, in practice, what you know doesn’t happen when things get uncomfortable. Your past leadership experience will help you better recognize the situations we’ll be discussing.

  • Participation is free. Do I need to prepare?

    Participation is free, and no preparation is required. During the session, you’ll work on your own situations, so it helps if you have a clear idea of what those are. Afterward, there’s no obligation.