He coaches based on experience, not theory.
In April 2017, Simon was on the other side of the table. Together with two partners, he ran a company that grew from zero to twenty million euros in three years.
The problem? The company was growing faster than he was. As a result, he began to fall behind in terms of finances, processes, structure, and recruitment.
“Kristof held up a mirror to me. I had been blaming external circumstances. Until I realized that I was the problem.”
Six months later, Kristof asked him out of the blue, “Do you want to become a coach?” Simon thought it over for a few weeks. He sold his shares. And in January 2018, he made the switch to coaching full-time.
Not because it was easy. Because the impact on his own life was so profound that he couldn't keep it to himself.


