Nils Janssens

Straight-Line Coach

Nils works with entrepreneurs who know what they need to do but don’t do it.
No lack of strategy. No lack of insight. Just procrastination and complacency—and that’s exactly where his work comes in.

Nils brings to light what is already obvious but is being ignored, and takes corrective action where no one else is.

  • No motivation. No theory.
  • Decision. Action. Result.

From entrepreneur to Straight-Line Coach.

Nils didn't start out as a coach based on theory, but on his experience as an entrepreneur. He built businesses in the fitness industry and knows what it means to take responsibility, make decisions, and keep performing under pressure.

In 2015, he was introduced to Straight-Line Leadership. What changed wasn’t what he knew, but how he acted.

Since then, he has been guided by a single principle:
Most entrepreneurs already know what they need to do.
The problem is that they don’t do it.

His coaching isn't about techniques or models, but about bringing to light what's holding someone back and restoring the willingness to do what's necessary.
He doesn't have conversations just to make people feel good, but to bring about change.

He works with entrepreneurs and leaders who are accountable for results and are willing to do whatever it takes.

Don't tolerate what doesn't work

Nils immediately spots where compromises are being made that undermine results and won’t let you sidestep the issue.

Heated confrontation

He points out what others overlook and what you tend to avoid.

From insight to action

No conversations that get bogged down in theory. Only those that lead to decisions and action.

Want to find out what living in a Straight-Line can mean for you?