A business that keeps running, even if you're not there

In 45 minutes, you'll understand what's holding your team back—and identify the first step to take

The Straight-Line Diagnosis takes 45 minutes. One session with a senior consultant. By the end, you’ll have a clear, written overview of where you’re getting stuck and what the first step is.

€100Excluding VAT
  • A 45-minute business assessment
  • Your own senior Straight-Line consultant
  • Your Straight-Line Map: a one-pager with your action item
Book Your Straight-Line Diagnosis
The Straight-Line Diagnosis costs €100, with no obligations. After the session, you’re under no obligation to do anything.

The higher up you are in your own organization, the less pushback you get

It's lonely at the top. Your management team is keeping a low profile.

So the organization operates based on patterns that no one even notices anymore:

  • If the owner is away for a week, things pretty much come to a standstill.
  • The team says "yes" during the meeting and then does the opposite.
  • Plans are made but not consistently carried out. In the end, the owner takes charge.

You know those patterns. During thee Straight-Line Diagnosis , you’ll be sitting with a consultant who says out loud what no one in your company dares to say.

This conversation is for you if:

You run a business with at least two employees

You are the one who makes the final decisions on both strategy and execution

Your business goals are already set (this isn't the time to decide on them)

You have the courage to take an honest and critical look at your own business

This conversation isn't for you if:

You are a coach or freelancer, or you work for someone else without ultimate responsibility

You're looking for inspiration or general advice

Does this sound like you? Then the Straight-Line Diagnosis is perfect for you

Book Your Straight-Line Diagnosis

Book Now

Like this itis how the Straight-Line Diagnosis works

  • Step 1: You sign up and are asked six questions.

    Along with the first five chapters of the *Straight-Line* book by Dusan Djukich, the founder of the methodology. This is the preparation for the interview.

  • Step 2: Next comes the interview.

    45 minutes with a senior Straight-Line consultant.

  • Step 3: You'll receive your Straight-Line Map.

    A one-pager, black on white. Concrete action items that you can implement immediately in your organization.

Here's what you can expect

Someone who says out loud what no one else in your company dares to say

Our Straight-Line consultantmeet meet weekly with business owners whose companies have annual revenues ranging from 2 to 50 million. They get to the heart of why you aren’t implementing what you’ve known all along.

What the Straight-Line Diagnosis Is and Isn't

1
The Straight-Line Diagnosis doesn't commit you to anything afterward.
2
The Straight-Line Map is yours, even if we’re no longer in touch. If our conversation shows that we can help you further, we’ll discuss that together. That’s not a requirement.
3
The Straight-Line Diagnosis is not the same as a coaching session
4
You don't need any new information. This conversation reminds you of what you already knew but had forgotten. Our work is based on 40 years of Straight-Line methodologies developed by Dusan Djukich.

What Leaders Say

Entrepreneurs who regained control of their businesses.

“I used to try to keep the ball in the air for 27 people. Now I’m developing leaders on my team, and I have time to work on the business. Our revenue and profits increased by 38%. I should have done this years ago.”

Steve Bouman
Steve BoumanOwner: Patissier Prenger

“I let the stories in my head guide me. Now I look at the facts first. Our profits rose 45% in two years. It’s not some pie-in-the-sky nonsense—they’ve got both feet firmly on the ground.”

Johan Mostert
Johan MostertOwner of an agricultural trading and transportation business

“Three workshops, 70 employees, and yet I was working day and night, and still not everything was finished. Now, by Friday evening, there are no outstanding tasks. We were named Best Employer.”

Stijn-Dirken
Stijn DirkenOwner of SD Carpentry

“Our team said, ‘Nothing ever changes here.’ We’ve both changed as people, and as a result, the team has changed along with us. Now we’re following through on our commitments and resolving issues more quickly.”

Erwin de Rese and Julie Schiltz
Erwin de Rese and Julie SchiltzOwners of truck dealerships

“During the session, I calculated that 24 weeks of my year are spent on work that doesn’t generate revenue. I haven’t forgotten that figure since that conversation.”

DirectorDirector of the B2B Sales Organization

“I thought my people were too slow. My session showed me that I talk to them like family, not like an employer. Now I know what I need to change.”

OwnerE-commerce in supplements

“I thought I couldn’t find people. I just wasn’t putting my full effort into recruiting. That’s what I’m doing now.”

FounderConsulting Firm

“I blamed the processes. After that, it became clear to me that I’m the one who lets things slide every time.”

OwnerCleaning Company

“I walked in as a skeptic. After 45 minutes, I realized that I was playing to hold on, not to win.”

Co-ownerManufacturing company

“We’d had a hiring freeze for two years, and yet the pressure kept building. I’m the only one allowed to is allowed to sign off on files. That turned out to be the real limit. Now I know what I’m going to change.”

DirectorAccounting Firm

“There was one conversation I’d been putting off for two years. Within that hour, I had set a date for when I would have it.”

DirectorRefrigerated Transport

“My title had changed, but my behavior hadn’t. I was still stepping over everything. That became painfully clear to me after this conversation.”

DirectorConstruction

Consider the pace you've kept over the past three years. How old will you be when you reach your goal?

Pick the goal you want your business to achieve. Figure out when you’ll reach it at your current pace. If you’re happy with that number, then stick with it. If not, then this is the conversation for you.

€100(excluding VAT)
Book Your Straight-Line Diagnosis

The Straight-Line Diagnosis costs €100, with no obligations. After the session, you’re under no obligation to do anything.

Exclusively for CEOs, founders, and directors who are also major shareholders

Is anything still unclear?

Here are the questions we get asked most often.
  • What exactly will I receive, and how will it benefit me?

    Your Straight-Line Map. A one-pager that shows: where you are now, where you want to go, where the path is currently veering off course, and the first step you can take to get back on track. You’ll receive a printed copy and an email copy after the session, and it’s all yours.

    Most entrepreneurs who sit down with us don’t have just one problem—they’re thinking about five things at once. After this conversation, you’ll know which of those is holding your organization back the most—and which four you can set aside for now. That will save you months of work going in the wrong direction.

  • How exactly does it work?

    Three steps. You sign up and receive six questions plus the first five chapters of the Straight-Line book—together, about half an hour’s work. This is followed by a 45-minute conversation with a senior Straight-Line consultant. At the end, you’ll receive your Straight-Line Map in writing.

  • Is that preparation required?

    Yes. Without those six questions, we can't go into depth. If you haven't done the prep work, we'll reschedule the meeting.

  • Is 45 minutes enough to solve everything?

    No. The Straight-Line Diagnosis doesn't promise that either. What you do get, though, is clarity: where things are getting stuck, what's keeping them that way, and where to start.

  • Why does this cost 100 euros?

    The amount isn't the point. Anyone who pays 100 euros and sets aside 45 minutes has an incentive to make a change. That's why we're asking for this amount.

  • What happens after the interview?

    You're leaving with your Straight-Line Map—it’s yours to keep. Even if we never speak again afterward. If it turns out from our conversation that we can help you further, we’ll discuss that together. That’s not a requirement.

  • How is this different from a consultation or coaching session?

    You don't need any new information. This conversation reminds you of what you already knew but had forgotten. Our work is based on 40 years of Straight-Line methodologies developed by Dusan Djukich.

  • I'm already working with a coach—why would I do this too?

    Many entrepreneurs who sit down with us have been working with someone for years. That’s not a problem. This conversation doesn’t add any new insights; it pinpoints why you aren’t putting into practice what you’ve known for a long time.

  • I'd like to discuss this with my partner or co-owner first.

    Bring that person along, so you'll both hear it at the same time.

  • Who is this intended for?

    People dwho lead at least two people, and who bear ultimate responsibility for strategy and implementation.

  • I signed up but haven't received anything yet.

    First, check your spam folder. If it's not there either, please send an email to info@straightlineleadership.com. We'll look into it for you.

  • Will I be tied to something after that?

    No. The Straight-Line Map is yours, even if we never speak again afterward.