You can’t take your organization any further than you’ve taken yourself. Become the leader your team deserves and your organization needs.
Stop being the answer to every question and build a team that executes, makes decisions, and delivers without relying on you.
Develop leaders who uphold the culture, standards, and execution in line with your direction and vision.
Are you an exceptionally driven professional who takes the initiative and accepts responsibility rather than waiting for instructions? If so, Straight-Line Leadership might be the right place for you.
The Straight-Line Diagnosis is a one-on-one with a senior consultant. Exclusively for owners and partners. Afterward, you’ll have it in writing: where you’re getting stuck and what the first step is.
In a short video, Managing Partner Kristof Cuppens explains everything you need to know about the Straight-Line Diagnosis.
This is a familiar situation for business owners whose companies are doing well but still rely too heavily on them.
Do any of these sentences sound familiar?
Many business owners recognize what needs to change in their company. Yet they still put it off. That’s why, in the Straight-Line Diagnosis, you’ll work with a senior Straight-Line consultant to identify where your business is getting stuck and what you should tackle first.
Steve runs Patissier Prenger, a bakery that at the time had two locations and 27 employees. He takes care of everything himself—scheduling, deliveries, and all the little tasks. Steve is always on the go, even at home. Whatever he delegates always ends up back on his plate.
Steve sat down meet with a Straight-Line consultant. Steve discovered that simply assigning tasks isn’t enough. It’s about effectively explaining why things work the way they do. Now Steve focuses on developing developing in his own team, rather than having people who just wait for him to tell them what to do.
Today, the bakery is run by a team that takes the lead. Revenue and profits are up 38%. This has freed up time to work on the business rather than just in it. Steve has since opened a third location.
“I kept things running for 27 people. Now the team is running smoothly, and I have time to look ahead. I should have done this years ago.”
Like this itis how the Straight-Line Diagnosis works
Enter your information and request the Straight-Line Diagnosis.
A senior consultant will schedule the interview with you. You'll receive six short questions to help you prepare, as well as a free copy of the *Straight-Line* book.
During this one-on-one session, we’ll take a closer look at your current challenge. The consultant will ask the questions that no one else dares to ask you anymore.
A one-pager, black on white, with your first action item. It’s yours, even if we never speak again after that.
Our Straight-Line consultantmeet meet weekly with business owners whose companies have annual revenues ranging from €2 to €50+ million. They get to the heart of why you aren’t implementing what you’ve known for a long time.
To ensure quality, our consultants conduct only a few Straight-Line Diagnoses per quarter. Spots are limited.
Request Your Straight-Line Diagnosis
For CEOs, owners, and managing partners with their own leadership teams
What Leaders Say
Entrepreneurs who regained control of their businesses.
“I used to try to keep the ball in the air for 27 people. Now I’m developing leaders on my team, and I have time to work on the business. Our revenue and profits increased by 38%. I should have done this years ago.”
“I let the stories in my head guide me. Now I look at the facts first. Our profits rose 45% in two years. It’s not some pie-in-the-sky nonsense—they’ve got both feet firmly on the ground.”
“Three workshops, 70 employees, and yet I was working day and night, and still not everything was finished. Now, by Friday evening, there are no outstanding tasks. We were named Best Employer.”
“Our team said, ‘Nothing ever changes here.’ We’ve both changed as people, and as a result, the team has changed along with us. Now we’re following through on our commitments and resolving issues more quickly.”
“During the session, I calculated that 24 weeks of my year are spent on work that doesn’t generate revenue. I haven’t forgotten that figure since that conversation.”
“I thought my people were too slow. My session showed me that I talk to them like family, not like an employer. Now I know what I need to change.”
“I thought I couldn’t find people. I just wasn’t putting my full effort into recruiting. That’s what I’m doing now.”
“I blamed the processes. After that, it became clear to me that I’m the one who lets things slide every time.”
“I walked in as a skeptic. After 45 minutes, I realized that I was playing to hold on, not to win.”
“We’d had a hiring freeze for two years, and yet the pressure kept building. I’m the only one allowed to is allowed to sign off on files. That turned out to be the real limit. Now I know what I’m going to change.”
“There was one conversation I’d been putting off for two years. Within that hour, I had set a date for when I would have it.”
“My title had changed, but my behavior hadn’t. I was still stepping over everything. That became painfully clear to me after this conversation.”
Pick the goal you want your business to achieve. Figure out when you’ll reach it at your current pace. If you’re happy with that number, then stick with it. If not, then this is the conversation for you.
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Your Straight-Line Map. A one-pager, black on white: your starting point, your goal, where the path is currently veering off course, and the first step to get back on track. You’ll receive a hard copy and an email copy afterward. It’s yours.
Most entrepreneurs who sit down with us are grappling with five issues at once. After this conversation, you’ll know which one is holding your organization back the most—and which four can wait for now. That will save you months of work in the wrong direction.
In four steps. You apply for a spot. Within two business days, a consultant will call you for a brief introductory conversation. If we’re a good match, we’ll schedule the interview, and you’ll receive six questions to prepare for, plus a free copy of the *Straight-Line Leadership* book. This is followed by a 45-minute interview with a senior Straight-Line consultant. At the end, you’ll receive your Straight-Line Map by mail.
Yes. Without those six questions, we can't go into depth. If you haven't done the prep work, we'll reschedule the meeting.
No. The Straight-Line Diagnosis doesn't promise that either. What you do get, though, is clarity: where things are getting stuck, what's keeping them that way, and where to start.
Yes. You apply for a position, and within two business days, a consultant will call you to discuss whether we’re a good match. To ensure that every conversation receives the attention it deserves, our consultants conduct only a limited number of them each quarter.
No, you’re not committed to anything. You’ll leave with your Straight-Line Map. It’s yours, even if we don’t speak again afterward. If it turns out during our conversation that we can help you further, we’ll discuss that together. That’s not a requirement.
A consultant or coach often brings new knowledge to the table. You don’t need that here. This conversation is about why you’re neglecting what you already know. You’ll leave with an initial action item that you can implement right away. Our work is based on 40 years of Straight-Line methodologies developed by Dusan Djukich.
Many entrepreneurs who sit down with us have been working with someone for years. That’s not a problem. This conversation doesn’t add any new insights. It pinpoints why you aren’t putting into practice what you’ve known for a long time.
Bring that person along, so you'll both hear it at the same time. Let us know when the consultant calls you, and we'll schedule the call so that you're both there.
For owners and partners who employ at least two people and who bear ultimate responsibility for strategy and implementation.
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