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The Three Types of Commitments That Determine Whether You Can Count on Your Team

Johan shows what conversations are taking place behind the scenes, and how to bring them out into the open.

After watching this video, you'll clearly understand:

  • The difference between the three types of promises that are made and how they determine the outcome.
  • Why People Say “Yes” but Do “No.”
  • How to tell during the meeting whether a promise is being kept.
For business owners with €2M+ in revenue

Apply these insights to your organization

You’ve watched the three videos. You know the difference between expectations and effective agreements, and why they aren’t always met. You have plenty of knowledge, but knowledge alone doesn’t bring about change. The question is how to make this work in your company, with your team.

Schedule a free in-depth session with a Straight-Line consultant

  • A 45-minute live one-on-one session with a senior Straight-Line consultant.
  • Identify what is currently holding your business back the most and determine your first step.
  • It's free, and you're under no obligation after the session.

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What Other Owners Say

Entrepreneurs who regained control of their businesses.

“I used to try to keep the ball in the air for 27 people. Now I’m developing leaders on my team, and I have time to work on the business. Our revenue and profits increased by 38%. I should have done this years ago.”

Steve Bouman
Steve BoumanOwner: Patissier Prenger

“I let the stories in my head guide me. Now I look at the facts first. Our profits rose 45% in two years. It’s not some pie-in-the-sky nonsense—they’ve got both feet firmly on the ground.”

Johan Mostert
Johan MostertOwner of an agricultural trading and transportation business

“Three workshops, 70 employees, and yet I was working day and night, and still not everything was finished. Now, by Friday evening, there are no outstanding tasks. We were named Best Employer.”

Stijn-Dirken
Stijn DirkenOwner of SD Carpentry

“Our team said, ‘Nothing ever changes here.’ We’ve both changed as people, and as a result, the team has changed along with us. Now we’re following through on our commitments and resolving issues more quickly.”

Erwin de Rese and Julie Schiltz
Erwin de Rese and Julie SchiltzOwners of truck dealerships

“During the session, I calculated that 24 weeks of my year are spent on work that doesn’t generate revenue. I haven’t forgotten that figure since that conversation.”

DirectorDirector of the B2B Sales Organization

“I thought my people were too slow. My session showed me that I talk to them like family, not like an employer. Now I know what I need to change.”

OwnerE-commerce in supplements

“I thought I couldn’t find people. I just wasn’t putting my full effort into recruiting. That’s what I’m doing now.”

FounderConsulting Firm

“I blamed the processes. After that, it became clear to me that I’m the one who lets things slide every time.”

OwnerCleaning Company

“I walked in as a skeptic. After 45 minutes, I realized that I was playing to hold on, not to win.”

Co-ownerManufacturing company

“We’d had a hiring freeze for two years, and yet the pressure kept building. I’m the only one allowed to is allowed to sign off on files. That turned out to be the real limit. Now I know what I’m going to change.”

DirectorAccounting Firm

“There was one conversation I’d been putting off for two years. Within that hour, I had set a date for when I would have it.”

DirectorRefrigerated Transport

“My title had changed, but my behavior hadn’t. I was still stepping over everything. That became painfully clear to me after this conversation.”

DirectorConstruction

This session is for you if:

  • You own a company with €2 million or more in revenue
  • You're the one who makes the final decisions on both strategy and execution
  • Your business goals are already set (this isn't the time to decide on them)
  • You have the courage to take an honest and critical look at your own business

This session isn't for you if:

  • You are a coach or freelancer, or you work for someone else without ultimate responsibility
  • You're looking for inspiration or general advice

Like this itis how the Straight-Line Diagnosis works

  • Step 1: Fill out the form and sign up.

    A consultant will give you a quick call to see if we're a good fit and schedule your session with your Straight-Line coach.

  • Step 2: You'll be given 6 preparatory questions.

    You'll answer the six preparatory questions. You'll also receive the first five chapters of the Straight-Line book.

  • Step 3: The Straight-Line Diagnosis.

    This is followed by a 45-minute live one-on-one session with a senior Straight-Line coach.

  • Step 4: You will receive your Straight-Line Map.

    By the end, you'll know which pattern is holding your business back the most, and you'll have your first action item. You'll receive this on a single A4 sheet.

Is anything still unclear?

Here are the questions we get asked most often.
  • What exactly will I receive, and how will it benefit me?

    After the 45-minute one-on-one session, you’ll receive your own Straight-Line Map—a one-pager that outlines where you are now, where you want to go, where the path is currently veering off course, and the first action step to get back on track. Most entrepreneurs who sit down with us don’t have just one problem—they’re thinking about five things at once. After this conversation, you’ll know which of those is holding your organization back the most—and which four you can set aside for now. That’ll save you months of work going in the wrong direction.

  • How exactly does a Straight-Line Diagnosis work?

    Three steps. You sign up. A consultant will give you a quick call to see if we’re a good fit and schedule your session with your Straight-Line coach. You’ll receive six preparatory questions and the first five chapters of the Straight-Line book. This is followed by a 45-minute session with a senior Straight-Line coach. At the end, you’ll receive your Straight-Line Map. There are no obligations afterward.

  • Are the preparatory questions required?

    Yes. Without those six questions, we can't go into depth. If you haven't done the prep work, we'll reschedule the meeting.

  • Is 45 minutes enough to solve everything?

    No. The Straight-Line Diagnosis doesn't promise that either. What you do get, though, is clarity: where things are getting stuck, what's keeping them that way, and where to start.

  • Is this really free?

    Yes, this session is free of charge. After the conversation, you'll receive your Straight-Line Map. There are no obligations afterward.

  • What happens after the session?

    You’ll take your Straight-Line Map with you—it’s yours to keep, even if we never speak again. If it turns out during our conversation that we can help you further, we’ll discuss that together. That’s not a requirement.

  • How is this different from a consultation or coaching session?

    You don't need any new information. This conversation reminds you of what you already knew but had forgotten. Our work is based on 40 years of Straight-Line methodologies developed by Dusan Djukich. Many entrepreneurs who sit down with us have been working with someone else for years. That’s not a problem. This conversation doesn’t add any new knowledge; it pinpoints why you aren’t putting into practice what you’ve known for a long time.

  • Who is the Straight-Line Diagnosis intended for?

    Business owners with €2 million or more in revenue.