Tommy Kruizinga

Straight-Line Coach

Tommy isn't the kind of coach who tells you what you want to hear. He tells you what you need to hear. He's direct, to the point, and always focused on results.

With over 13 years of experience at Straight-Line Leadership, he doesn’t offer theory, but proven best practices.

He has lived through it himself: from physical education teacher to entrepreneur, and from franchise developer with 16 locations in the Netherlands, Germany, and Belgium to coach. These transformations form the foundation of his work.

Tommy keeps it simple. Not superficial, but simple. So there’s no room left to hide behind complexity.

From point A to point B. No detours.

He shows you exactly what you need to get from point A to point B and makes sure you actually do it.

Tommy is the coach of simple effectiveness within Straight-Line Leadership. Not because it was assigned to him, but because he has deeply lived and understood this domain. His approach revolves around three components: what do you want to create (point B), what actions are needed to achieve that, and who do you need to be to sustain that consistently?

“I make it so simple that people can’t ignore it. You can’t hide behind complexity.”

Tommy is engaged, direct, and, when necessary, confrontational. He may seem tough on the outside, but anyone who works with him quickly realizes how attentive and driven he is to achieving your results.

In just 2.5 years, Tommy built a franchise concept with 16 locations in the Netherlands and Belgium, thanks in part to Straight-Line Leadership.

Today, he coaches others to make those same leaps.

Street-smart coaching

Tommy hasn’t just studied Straight-Line Leadership—he’s lived it for 12 years as an entrepreneur, manager, and franchise builder. His coaching is based on real-world experience, not theory.

Radical simplicity

Tommy has a unique talent for distilling complex situations down to what really matters. He clearly maps out actions on a timeline—when, with whom, and what was discussed—so there’s no doubt about the next step.

Boldly honest, friendly in person

Tommy isn't the kind of coach who reassures you. He's the kind of coach who says what needs to be said—even when it's uncomfortable. At the same time, he cares deeply about the people he works with. Frankness and warmth aren't mutually exclusive.

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