For business owners with €2M+ in revenue

A company that is independent of its owner

In 45 minutes, you'll understand what's holding your team back—and take the first step toward fixing it.

The Straight-Line Diagnosis is an in-depth session with a senior consultant. After the session, you’ll have a clear, written overview of where you’re getting stuck and what your first step should be.

  • Free in-depth session
  • Your own senior Straight-Line consultant
  • Your Straight-Line Map: a one-pager with your action item
The Straight-Line Diagnosis is free of charge and comes with no obligations.

What is the Straight-Line Diagnosis?

The higher up you are in your own organization, the less pushback you get.

It's lonely at the top. Your management team is keeping a low profile.

So the organization operates based on patterns that no one even notices anymore:

  • If the owner is away for a week, things pretty much come to a standstill.
  • The team says “yes” during the meeting, and then does the opposite.
  • Plans are made but not consistently carried out. In the end, the owner takes charge.

You know those patterns. During thee Straight-Line Diagnosis , you’ll be sitting with a consultant who says out loud what no one in your company dares to say.

This is what it looks like when the owner is no longer the linchpin of day-to-day operations

Before that

Steve runs Patissier Prenger, a bakery that at the time had two locations and 27 employees. He takes care of everything himself—scheduling, deliveries, and all the little tasks. Steve is always on the go, even at home. Whatever he delegates always ends up back on his plate.

What Changed

Steve sat down meet with a Straight-Line consultant. Steve discovered that simply assigning tasks isn’t enough. It’s about effectively explaining why things work the way they do. Now Steve focuses on developing developing in his own team, rather than having people who just wait for him to tell them what to do.

Afterward

Today, the bakery is run by a team that takes the lead. Revenue and profits are up 38%. This has freed up time to work on the business rather than just in it. Steve has since opened a third location.

Revenue and Profit
+38%
Locations
2 → 3
People on the team
27


“I kept things running for 27 people. Now the team is running smoothly, and I have time to look ahead. I should have done this years ago.”

Steve Bouman
Steve BoumanOwner, Patissier Prenger

This conversation is for you if:

You run a business with at least two employees

You're the one who makes the final decisions on both strategy and execution

Your business goals are already set (this isn't the time to decide on them)

You have the courage to take an honest and critical look at your own business

This conversation isn't for you if:

You are a coach or freelancer, or you work for someone else without ultimate responsibility

You're looking for inspiration or general advice

Does this sound like you? If so, this is the logical next step.

Request Your Straight-Line Diagnosis

Apply Now

Consider the pace you've kept over the past three years. How old will you be when you reach your goal?

Pick the goal you want your business to achieve. Figure out when you’ll reach it at your current pace. If you’re happy with that number, then stick with it. If not, then this is the conversation for you.

  • A 45-minute business assessment
  • Your own senior Straight-Line consultant
  • Your Straight-Line Map: a one-pager with your action item
Straight-Line Consultant Tiron at the Straight-Line Communication training session

The Straight-Line Diagnosis is free and comes with no obligations.

"*" indicates required fields

Name*

For owners, founders, and managing partners with their own leadership team

Like this itis how the Straight-Line Diagnosis works

  • Step 1: You request a diagnostic consultation

    Enter your information and request the Straight-Line Diagnosis.

  • Step 2: We'll call you within two business days

    A senior consultant will schedule the interview with you. You'll receive six short questions to help you prepare, as well as a free copy of the *Straight-Line* book.

  • Step 3: The 45-minute diagnostic interview

    During this one-on-one session, we’ll take a closer look at your current challenge. The consultant will ask the questions that no one else dares to ask you anymore.

  • Step 4: Once you're done, you'll receive the Straight-Line Map

    A one-pager, black on white, with your first action item. It’s yours, even if we never speak again after that.

Here's what you can expect

Someone who says out loud what no one else in your company dares to say

Our Straight-Line consultantmeet meet weekly with business owners whose companies have annual revenues ranging from €2 to €50+ million. They get to the heart of why you aren’t implementing what you’ve known for a long time.

What the Straight-Line Diagnosis Is and Isn't:

1
The Straight-Line Diagnosis doesn't commit you to anything afterward.
2
The Straight-Line Map is yours, even if we’re no longer in touch. If our conversation shows that we can help you further, we’ll discuss that together. That’s not a requirement.
3
The Straight-Line Diagnosis is not the same as a coaching session
4
You don't need any new information. This conversation reminds you of what you already knew but had forgotten. Our work is based on 40 years of Straight-Line methodologies developed by Dusan Djukich.

What Leaders Say

Entrepreneurs who regained control of their businesses.

“I used to try to keep the ball in the air for 27 people. Now I’m developing leaders on my team, and I have time to work on the business. Our revenue and profits increased by 38%. I should have done this years ago.”

Steve Bouman
Steve BoumanOwner: Patissier Prenger

“I let the stories in my head guide me. Now I look at the facts first. Our profits rose 45% in two years. It’s not some pie-in-the-sky nonsense—they’ve got both feet firmly on the ground.”

Johan Mostert
Johan MostertOwner of an agricultural trading and transportation business

“Three workshops, 70 employees, and yet I was working day and night, and still not everything was finished. Now, by Friday evening, there are no outstanding tasks. We were named Best Employer.”

Stijn-Dirken
Stijn DirkenOwner of SD Carpentry

“Our team said, ‘Nothing ever changes here.’ We’ve both changed as people, and as a result, the team has changed along with us. Now we’re following through on our commitments and resolving issues more quickly.”

Erwin de Rese and Julie Schiltz
Erwin de Rese and Julie SchiltzOwners of truck dealerships

“During the session, I calculated that 24 weeks of my year are spent on work that doesn’t generate revenue. I haven’t forgotten that figure since that conversation.”

DirectorDirector of the B2B Sales Organization

“I thought my people were too slow. My session showed me that I talk to them like family, not like an employer. Now I know what I need to change.”

OwnerE-commerce in supplements

“I thought I couldn’t find people. I just wasn’t putting my full effort into recruiting. That’s what I’m doing now.”

FounderConsulting Firm

“I blamed the processes. After that, it became clear to me that I’m the one who lets things slide every time.”

OwnerCleaning Company

“I walked in as a skeptic. After 45 minutes, I realized that I was playing to hold on, not to win.”

Co-ownerManufacturing company

“We’d had a hiring freeze for two years, and yet the pressure kept building. I’m the only one allowed to is allowed to sign off on files. That turned out to be the real limit. Now I know what I’m going to change.”

DirectorAccounting Firm

“There was one conversation I’d been putting off for two years. Within that hour, I had set a date for when I would have it.”

DirectorRefrigerated Transport

“My title had changed, but my behavior hadn’t. I was still stepping over everything. That became painfully clear to me after this conversation.”

DirectorConstruction

Is anything still unclear?

Here are the questions we get asked most often.
  • What exactly will I receive, and how will it benefit me?

    Your Straight-Line Map. A one-pager that shows: where you are now, where you want to go, where the path is currently veering off course, and the first step you can take to get back on track. You’ll receive a printed copy and an email copy after the session, and it’s all yours.

    Most entrepreneurs who sit down with us don’t have just one problem—they’re thinking about five things at once. After this conversation, you’ll know which of those is holding your organization back the most—and which four you can set aside for now. That will save you months of work going in the wrong direction.

  • How exactly does it work?

    Three steps. You sign up. A consultant will give you a quick call to see if we’re a good fit and schedule your session with your Straight-Line coach. You’ll receive six preparatory questions and the first five chapters of the Straight-Line book. This is followed by a 45-minute session with a senior Straight-Line coach. At the end, you’ll receive your Straight-Line Map. There are no obligations afterward.

  • Is that preparation required?

    Yes. Without those six questions, we can't go into depth. If you haven't done the prep work, we'll reschedule the meeting.

  • Is 45 minutes enough to solve everything?

    No. The Straight-Line Diagnosis doesn't promise that either. What you do get, though, is clarity: where things are getting stuck, what's keeping them that way, and where to start.

  • Is this really free?

    Yes. You apply for a position, and we’ll let you know within 24 hours if we’re a good match. To ensure quality, our consultants conduct only a limited number of these interviews each month.

  • What happens after the interview?

    You’ll take your Straight-Line Map with you—it’s yours to keep, even if we never speak again. If it turns out during our conversation that we can help you further, we’ll discuss that together. That’s not a requirement.

  • How is this different from a consultation or coaching session?

    You don't need any new information. This conversation reminds you of what you already knew but had forgotten. Our work is based on 40 years of Straight-Line methodologies developed by Dusan Djukich.

  • I'm already working with a coach—why would I do this too?

    Many entrepreneurs who sit down with us have been working with someone for years. That’s not a problem. This conversation doesn’t add any new insights; it pinpoints why you aren’t putting into practice what you’ve known for a long time.

  • I'd like to discuss this with my partner or co-owner first.

    Go ahead and do that. Bring your business partner to the meeting. It’s helpful to have both decision-makers at the table.

  • Who is this intended for?

    Business owners with €2 million or more in revenue.

  • I signed up but haven't received anything yet.

    First, check your spam folder. If it's not there either, please send an email to marketing@straightlineleadership.com. We'll look into it for you.

  • Will I be tied to something after that?

    No. The Straight-Line Map is yours, even if we never speak again afterward.