You have been personally invited by Wilma Boer

Sign up for the Straight-Line Exclusive Eindhoven. Discover how to lead at the highest level and implement AI effectively in your organization.

  • Organized by Straight-Line Leadership, Datacation, and Exclusief Strategisch Leiderschap
  • Tuesday, November 24 · 1:00 p.m. to 7:30 p.m.
  • High Tech Campus, 5656 AE, Eindhoven
  • Exclusively for business owners
  • Free, up to 100 spots

These are the speakers

Kristof Cuppens - Managing Partner at Straight-Line Leadership

Leadership at the Top Level

With a team of twenty, you could still be involved in everything yourself. With 80, that’s no longer possible—and it doesn’t have to be. Kristof shows what the next stage of growth requires of you as a leader and how to foster a sense of ownership within your team—so that your staff raises the bar on their own and doesn’t look to you for every decision.

The goal: to lead a bigger, more powerful, and more meaningful life—for yourself, your team, and your business.

Max Roeters - Business Development Manager at Datacation

Winning in the Market of Tomorrow—and Today

Most organizations first look for a handy AI tool and then a place where it fits. Max turns that on its head. He shows how to rebuild a process with AI as the starting point and what building blocks you need to do so. Max focuses on the long term—how to ensure your team continues to use it even after the first few weeks.

Ralf Zoetekouw - Founder of Datacation

AI Sovereignty in Practice

Sovereignty isn’t a choice between building everything yourself or outsourcing everything. It’s a decision you make at each layer of your AI landscape. Where can you best adapt to the market, and where do you want to be in the driver’s seat? Using concrete customer case studies, Ralf demonstrates why that question is the most important one—one that revolves around what makes you unique: your data, domain expertise, and processes.

Of course, you already know me…

Taking a Stand at the Boardroom Table

Wilma Boer – Owner of Exclusief Strategisch Leiderschap

A position gives you a seat at the table. Whether you can provide direction when interests clash and the room is small depends on the stance you dare to take. Wilma Boer takes you through the practice of leadership in the public sector, where substantive knowledge alone won’t get you far enough.

Wilma shows how your position, behavior, and the dynamics behind the scenes determine how much influence you have as a leader.

Wilma has saved a spot for you. Confirm your spot today.

A team that takes the lead on its own

Your staff keeps their commitments and takes the initiative to make adjustments. If you're away for a week, the phone won't ring over every little thing.

Leadership That Your Team Can "Relate To"

You’ll have only the conversations that matter, provide guidance as a mentor, and correct mistakes when necessary. Your team will make progress faster, and you’ll have less to clean up afterward.

Implementing AI While You're in the Driver's Seat

You know which process to tackle first with AI and what to source from the market. You keep control of your own data and expertise, because that’s where your competitive edge lies.

For whom

For business owners who manage a team and have ultimate responsibility. Freelancers and self-employed individuals without staff, coaches, and employees without ultimate responsibility are not part of the target audience.

For Business Owners

Does this sound familiar?

The company is doing well. Still, certain issues on the owner's desk don't just go away on their own.

The team is capable, but relies too much on the owner.

They're good people who do their jobs well. Still, every difficult issue ends with "let me check with the boss."

In the discussions that really matter, the issue remains unresolved.

The meeting lasts two hours, everyone has made their point, and the same topic will be back on the agenda next month.

AI gets stuck on individual tests.

A license has been purchased, and someone on the team has tested a few tools. Meanwhile, no one knows which process should be overhauled first.

No one consciously chooses where the company's data ends up.

That decision was ultimately made by a supplier, without the management team ever discussing it. Yet those data contain years of expertise.

Your business is doing well, butbut you feel there’s more potential.

This afternoon is for entrepreneurs who are doing well and want to take the next step. We consistently see two types of people in this group.

  1. The hands-on entrepreneur: You’re still regularly working right in the thick of things and, all too often, solving problems for your team. Everything depends on you, and if you’re out of the picture, the business grinds to a halt.
  2. The entrepreneur with multiple teams or companies: You have leaders working under you, yet the big decisions still end up on your desk. Meanwhile, someone also needs to decide what you’re going to do with AI, and you don’t want to leave that up to the IT department.

You have plenty of knowledge. This afternoon is about what you do with it.

Kristof, Wilma, Max, and Ralf share concrete, real-world experience. You'll go home with tools for your own team.

Why Choose This Straight-Line Exclusive?

Here's what you can expect in Eindhoven

Leading experts in leadership and AI

Straight-Line Leadership, Datacation, and Exclusief Strategisch Leiderschap put this together this afternoon. The leadership segment and the AI Masterclass thus flow seamlessly into one another.

Case Studies from Top Entrepreneurs

You'll get concrete, real-world examples from organizations that operate at the same level as you.

99 other owners and directors in the room

A room full of like-minded entrepreneurs. That’s where you have conversations you rarely have time for and build valuable connections for the future.

Networking with the speakers

After the program, there will be an opportunity to chat with the speakers and other participants.

Tools for Your Next Management Team Meeting

Whatever you hear on Tuesday, put it into practice right away during your first meeting on Wednesday morning.

What You'll Take Away from This Event

  • By Wilma Boer

    What position you currently hold at the table, and what position you need to gain influence when interests clash.

  • By Kristof Cuppens

    How to foster a sense of ownership in your team so that your employees raise the bar on their own and you don't have to micromanage everything.

  • By Max Roeters, AI Masterclass

    How to rebuild a process using AI as a starting point, and what building blocks you'll need to do so.

  • By Ralf Zoetekouw, AI Masterclass

    How to use AI to keep pace with the market while staying in control. Tailored to every level of an organization.

Testimonials

“I realized that my employees are the heart of the company, not me. That’s when I stopped trying to handle everything on my own.”

Joris MeesMees Group
Testimonials

“We used to think: if we’re not there, things won’t get done. Thanks to Straight-Line Leadership, we’ve started working on ourselves. Now we can literally lead a company, rather than just work within it.”

Marc & Geert de KoningKoning Refrigeration Technology
Testimonials

“As a leader, I had to change because the way I was working no longer suited the size of the company. I would say don’t hesitate. It has brought me so much—both professionally and personally.”

Roel PaesmansFruit Snacks
Testimonials

“I had a hard time getting used to the fact that we weren’t a small, close-knit group anymore… I still wanted to be part of the team too much, instead of stepping up as a leader. We’ve both changed as people, which has changed our team as well, and we can handle a lot more now.”

Erwin de Rese & Julie SchiltzDerma Trucks
Testimonials

“We really had to start making different decisions… It was impossible to work any harder than we already were. It wasn’t our employees’ fault, but rather our approach to collaboration and leadership. Now more than ever, we have a clear focus and a committed, dedicated team.”

Saskia Frost & Erik MatienEnablemi
Testimonials

“Suddenly, I realized that all those extra evenings never resulted in a single extra euro in revenue or a new staff member. Now I have my energy back and my peace of mind.”

Rodney Van de MoorteleComfort Home
Reserve Your Spot

Ready to claim your spot?

The hall has 100 seats. We only allow leaders who bear ultimate responsibility, so that everyone participates on an equal footing.

The Straight-Line Exclusive

  • Four speakers at Datacation's AI Masterclass

  • Practical Tools for Your Team

  • A room full of leaders who bear ultimate responsibility

Reserve Your Spot

"*" indicates required fields

Your name*

Any questions?

Everything You Need to Know About the Straight-Line Exclusive
  • What exactly is a Straight-Line Exclusive?

    An afternoon and early evening at the High Tech Campus, with 100 business owners in one room. Wilma Boer (Exclusief Strategisch Leiderschap) speaks about your role as a leader, and Kristof Cuppens (Straight-Line Leadership Group) discusses ownership within your team. Max Roeters and Ralf Zoetekouw from Datacation lead the AI Masterclass. You’ll go home with tools you can put to use the very next day.

  • Where, when, and how much does it cost?

    Tuesday, November 24, from 1:00 p.m. to 7:30 p.m. at the High Tech Campus, 5656 AE Eindhoven. Participation is free. We do not charge a fee because we are selective about who we admit.

  • How does the registration process work?

    You've been invited by Wilma Boer, so you'll skip the waiting list. Fill out the form, and your spot is reserved. You'll receive a confirmation email right away.

  • Is half a day enough?

    Not to solve every problem in your organization, but to identify which patterns are getting in the way of results and which tools you can put to use right away. That’s what this day is all about.

  • Will this work for my type of business or the size of my team?

    Straight-Line Leadership has worked with more than 50,000 leaders in the Benelux, ranging from construction and engineering to IT, retail, and manufacturing. Whether you lead a team of ten or 200, the issues discussed this afternoon are relevant to every organization with employees.

  • I want to bring my business partner along. Is that okay?

    Bring that person along! Your consultant will explicitly invite your co-decision-maker to join you.

  • I already have a coach. So why this?

    A coach or training session gives you more knowledge. This evening will get to the bottom of why you aren't doing what you've known for a long time.

  • Who is this for, and who is it not for?

    For entrepreneurs, business owners, and C-level executives who lead a team and bear ultimate responsibility for strategy and execution. Not for freelancers or self-employed individuals without staff, not for coaches or trainers, and not for employees without ultimate responsibility. This event will only be effective if everyone in the room is on the same level. Hence the qualification.

Reserve Your Spot

This edition is being organized jointly by Straight-Line Leadership, Datacation, and Exclusief Strategisch Leiderschap. It is the largest Straight-Line Exclusive to date, with a room full of leaders who hold ultimate responsibility.

  • Leading experts in leadership and AI
  • Case Studies from Top Entrepreneurs
  • Tools You Can Implement Right Away

Straight-Line Exclusive Eindhoven

Free event
RESERVE MY SPOT